PRIVACY POLICY
1. Introduction
Lex Pools respects your privacy and is committed to protecting the personal information you provide when using our website.
This Privacy Policy explains how Lex Pools collects, uses, stores and protects personal information obtained through the Lex Pools website, including information submitted through our online enquiry forms.
Lex Pools operates in South Africa and processes personal information in accordance with applicable South African data protection legislation, including the Protection of Personal Information Act 4 of 2013 (POPIA).
By using this website or submitting your personal information to us, you acknowledge that you have read and understood this Privacy Policy.
2. Who We Are
Lex Pools is a South African swimming pool company specialising in swimming pool heating solutions, pool equipment and related services.
Lex Pools does not operate a physical retail storefront or invite customers to shop for products from our premises. Our website is primarily used to provide information about our services and products and to allow prospective and existing customers to contact us.
3. Personal Information We Collect
We collect personal information when you voluntarily submit an enquiry through our website.
The information we may request includes:
- Name
- Surname
- Email address
- Contact number
We only request information that is reasonably necessary for us to respond to your enquiry and communicate with you regarding your request.
We do not intentionally collect sensitive personal information through our standard website enquiry form.
4. How We Use Your Personal Information
Personal information submitted through our enquiry forms is used primarily to:
- Respond to your enquiry
- Contact you regarding the products or services you have requested information about
- Provide information, advice or quotations relevant to your enquiry
- Communicate with you where necessary in relation to your request
Lex Pools does not sell, rent or trade your personal information to third parties.
We will not use information submitted through an enquiry form for an unrelated purpose without an appropriate lawful basis or, where required, your consent.
5. How Long We Keep Your Information
Lex Pools retains enquiry information only for as long as reasonably necessary to respond to the enquiry, provide related services, maintain appropriate business records, or comply with applicable legal or regulatory requirements.
We do not retain personal information indefinitely where there is no legitimate reason for doing so.
Where personal information is no longer required, it may be securely deleted or otherwise disposed of in an appropriate manner.
6. Website Analytics and Google Services
The Lex Pools website uses Google Analytics to help us understand how visitors use our website.
Google Analytics may collect information about website usage, such as pages visited, interactions with the website, approximate geographic information, device or browser information and other usage data, depending on the configuration of the service.
We use this information to understand website performance, identify areas for improvement and improve the experience provided to website visitors.
Lex Pools also uses Google Ads for online advertising and marketing.
Google Ads may use cookies, identifiers or other information to measure advertising performance, understand interactions with advertisements and assist with the delivery or measurement of advertising, depending on the configuration of our Google Ads services.
These services are operated by Google and their processing of information is also subject to Google’s applicable privacy policies and terms.
7. Cookies
The Lex Pools website may use cookies and similar technologies.
Cookies are small files or pieces of information stored on your device that can help websites remember information about your visit and understand how the website is being used.
We may use cookies for purposes including:
- Website functionality
- Website analytics
- Understanding visitor behaviour
- Measuring advertising performance
- Improving website performance and user experience
You can manage or disable cookies through your web browser settings. Please note that disabling certain cookies may affect how some website features function.
8. Sharing of Personal Information
Lex Pools does not sell or rent your personal information.
We may share personal information with service providers where this is reasonably necessary to operate our website, process enquiries, provide requested services, maintain website functionality, or operate analytics and advertising services.
Where third-party service providers process information on our behalf, we take reasonable steps to ensure that appropriate safeguards are in place.
Information may also be disclosed where required or permitted by law, regulation, legal proceedings or a lawful request from an appropriate authority.
9. Google and Third-Party Services
Our use of Google Analytics and Google Ads means that certain website and advertising information may be processed by Google as a third-party service provider.
Third-party services operate under their own privacy policies and terms. We recommend reviewing the applicable Google privacy documentation if you would like further information about how Google processes information.
Lex Pools does not control the privacy practices of third-party websites or services and cannot accept responsibility for their independent processing activities.
10. Security of Personal Information
Lex Pools takes reasonable and appropriate measures to protect personal information against unauthorised access, loss, misuse, disclosure, alteration or destruction.
However, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure.
If Lex Pools becomes aware of a security compromise involving personal information, we will take appropriate steps in accordance with applicable legal requirements.
11. Your Rights Under POPIA
Subject to the conditions and limitations provided for by applicable law, you may have rights relating to your personal information, including the right to:
- Request access to personal information we hold about you
- Request correction of inaccurate or incomplete personal information
- Request deletion of personal information where legally appropriate
- Object to certain forms of processing
- Withdraw consent where processing is based on consent
- Lodge a complaint concerning the processing of your personal information
To exercise a privacy-related right or make an enquiry about your personal information, please contact Lex Pools using the contact details provided below.
12. Direct Marketing
Lex Pools respects your right to privacy in relation to direct marketing.
Where electronic direct marketing is undertaken, Lex Pools will do so in accordance with applicable requirements of POPIA.
If you receive marketing communication from Lex Pools and no longer wish to receive it, you may contact us to request that your information be removed from the relevant marketing communication list, subject to any legal or operational requirements that may apply.
13. Children’s Information
The Lex Pools website is intended primarily for adults seeking information about swimming pools, pool heating and related services.
We do not knowingly use our standard website enquiry form to collect personal information from children for marketing purposes.
14. External Links
The Lex Pools website may contain links to third-party websites.
These websites operate independently from Lex Pools and have their own privacy policies and terms of use.
We encourage visitors to review the privacy policy of any third-party website before submitting personal information to that website.
15. No Physical Retail Store
Lex Pools does not operate a physical storefront where customers purchase products directly from our premises.
Our website provides information about our products and services and allows customers and prospective customers to submit enquiries. Where required, Lex Pools can communicate with customers regarding products, quotations, installations and services using the contact details supplied to us.
16. Changes to This Privacy Policy
Lex Pools may update this Privacy Policy from time to time to reflect changes to our services, website functionality, technology, legal requirements or data processing practices.
The latest version of this Privacy Policy will be published on this website.
We encourage visitors to review this page periodically to remain informed about how Lex Pools handles personal information.
17. Contact Lex Pools About Privacy
If you have questions about this Privacy Policy, would like to exercise your rights regarding personal information, or have a privacy-related enquiry, please contact Lex Pools.
Telephone
086 110 2013
Alternative Numbers
(011) 675 4113
(011) 675 4182
(011) 675 4153
(011) 675 4185
WhatsApp or Mobile
078 740 0418
18. South African Information Regulator
If you have concerns about how your personal information is being processed and are unable to resolve the matter directly with Lex Pools, you may contact the Information Regulator of South Africa.
The Information Regulator is the independent regulatory authority responsible for monitoring and enforcing compliance with POPIA in South Africa.
Information Regulator
Johannesburg, South Africa
The Information Regulator provides information, guidance and prescribed forms relating to personal information rights and complaints through its official website.
Privacy Policy Last Updated: August 2026